Is your marketing emotionally appealing?
March 31, 2018

new Graeme NewellWhat do you want? Brand groupies! How do you get them? With help from Red Goldfish co-author Graeme Newell, whose specialty is emotional marketing. Customers are motivated not so much by product features, Graeme says, as they are by emotional connections. His research shows how people feel about themselves when they use your product, and his company can tell you whether that expensive ad you just produced works.