Do you use the right approach?
January 24, 2019

The other day I got an offer from someone who wants to help with The Career Clinic, the show we haven’t been doing for more than five years. I would’ve been tempted to forgive the guy for the oversight, had I not embedded the name of my new show in the eMail address he used. And just for fun, I oh-so-carefully called his attention to the mixup.

eMailYou can learn a lot about someone, after all, by the way he fesses up to a mistake (or doesn’t). Had it been me I would’ve put “How embarrassing!” in the subject line of a reply -- then told the person not only how much I appreciated the heads up, but how I planned to keep from making the same mistake again. Many a loyal relationship’s been forged out of the graceful handling of a boo-boo. I considered the possibility I’d be enchanted by this man’s reaction to my reply.

I got nothing.

Which is fine, too. The second impression confirmed my first, that we weren’t meant to be together.

For now I’m back to deleting without fanfare what is -- while maybe not spam -- certainly not a well-thought-out sales pitch.

The more time you take to craft a message that tickles someone’s imagination, the more likely she is to respond. You don’t have to take my word for it. You can take Darrell’s. Next up, I’ll share excerpts from a pitch he wrote that I found particularly crafty.